Hi, I'm Laura, a social and digital marketing manager
― ABOUT ME
For over ten years, I've helped brands build thriving online communities through strategic social media management. At TELUS Digital, I manage social media for the Global Customer Marketing team, focusing on growing brand awareness and generating leads.
I'm passionate about fostering genuine interactions and creating engaging content across various platforms, from written posts and blog articles to compelling videos and audio.
My approach is rooted in the belief that social media should prioritize social interaction, humanizing brands, and driving meaningful results through authentic storytelling.
― EXPERTISE
Audio: Audacity, Audiogram, Headliner
Design: Adobe Photoshop, Canva
Content: web and social copywriting, creative concepting (drafting briefs, leading design), audio-based content creation
CRM: Salesforce
Email Marketing: MailChimp, Pardot
Social Management: SproutSocial, Emplifi, Hey Orca, Hootsuite, Meltwater, Later
Social Networks: LinkedIn, Facebook, Instagram, X, YouTube
Web: WordPress
― PORTFOLIO
2021 Mental Health Report Card:
In December 2021, LifeSpeak commissioned a study about workplace mental health and how employers support employees. From that report, I created a social series of infographics, carousels, and static images using data from the study. I also led the creative direction and wrote the copy.
Click below to see the full post on LinkedIn:
Creating a Safe Space for LGTBQ2+ Workers -
A Conversation with Michael Bach:
The LifeSpeak Podcast is a monthly podcast hosted by the Director of Content at LifeSpeak. Each month, I edit a clip from the podcast using Audacity, create an audiogram in Headliner, and then write copy for the social post.
Click below to listen to the clip and hear the full post on LinkedIn:
At Home Smoke Spot:
I created the concept, shot the photo, and wrote the copy. This was part of an ongoing series I pitched after COVID-19 broke out to help keep some sense of normalcy in our audiences' feeds. If they couldn't go out to their normal "smoke spot" - why not create a smoke spot at home?
Click the image below to see the full post.
*Note, you must be 18+ to view the RIFF Instagram page
Is This Art?:
In late 2019, Italian artist Maurizio Cattelan duct-taped a banana to a wall and it sold for $120K USD. Social was full of conversations about this artwork so I adapted it for one of the brands I managed and created the below piece of content and wrote the accompanying copy. This piece had the most engagements in 2019 (I'd only been with Aphria for 2 months when I created this) with 2K+ impressions, 1.5K+ reach, and 260 interactions.
Click the image below to see the full post.
*Note, you must be 18+ to view the RIFF Instagram page.
The Last Place You Look:
I produced the photoshoot, supplied the items in the photo, and wrote the copy. We wanted to tease our new vapes in a fun and engaging way, so I pitched the idea of a "Where's Waldo" scenario without alluding to the childhood character, but playing off that idea.
Click the image below to see the full post.
*Note, you must be 18+ to view the Solei Instagram page
Sliding into the Summer:
During the first COVID summer, we worked to create a sense of levity on Solei's Instagram feed. I produced this fun video shoot of a 3.5g container of cannabis sliding into the frame and wrote the accompanying copy.
Click the image below to see the full post.
*Note, you must be 18+ to view the Solei Instagram page
Steve Carell on the Red Carpet at TIFF 2018:
Bell Canada was a sponsor of the 2018 TIFF Festival, and as the Social Media Manager, I was on site taking photos/videos for Bell's social feeds. I got up close and personal with Steve Carell for this photo and then wrote the copy in real time.
Click the image below to see the full post:
LifeSpeak
RIFF
Solei
Bell Canada
Bell Let's Talk:
In January 2019, I worked as the lead Community Manager in the "war room" on Bell Let's Talk Day. This included responding to as many tweets, comments, and posts that tagged the Bell Let's Talk account with #BellLetsTalk in real-time. I also taught and coached volunteer community managers (Bell employees who helped respond to social messages on Bell Let's Talk Day) on the best practices for community management. At the end of the day, I posted the below image (and wrote the accompanying copy) - we had accrued more than 145 million interactions.
Click the image to see the full post:
Breaking Free from Hustle Culture:
A LifeSpeak e-Book
In August 2022, I worked on an e-book that highlighted tips from LifeSpeak Experts on how to balance self-care with our busy lives. I coordinated the creation of a landing page with our LifeSpeak agency and wrote social copy that encouraged our audience to download the e-Book (upon submitting their contact information to use as potential leads).
Click the image below to see the full post:
LifeSpeak's 18th Anniversary Infographic
In April 2022, LifeSpeak celebrated its 18th anniversary. To commemorate the occasion, I lead the creative direction of an infographic that highlighted some of the many milestones LifeSpeak had achieved in the past 18 years. I also wrote the social copy for each network.
Click the image below to see the full post on Twitter, and click here to see LinkedIn, Facebook, and Instagram:
― ANDREA NICHO, director, employer brand & culture, blue ivy
Laura has impressed me with her professionalism and unmatched support. She has a strong background in social & digital media and has been instrumental in supporting me on almost every social media campaign I have had to execute while temporarily filling in for a vacant social position on another team over a 7-month period. Thanks to her brilliant insight we were able to craft new ideas and find better ways to execute plans. She has a strong ability to develop strategy, help me refine copy, and successfully manages a large volume of social tasks daily. She is brilliant, hard-working, and would be an incredible asset to any team.
Laura was great to work with and played an integral role on our team. She has exceptional expertise in social media and community management best practices. Her passion for consumers shows with her continued effort to look for ways to improve processes to better their experience. I would recommend anyone looking for someone who is passionate about both people and social media to contact Laura!
― Jaydon case, SR. communications & social media manager, Tilray
Laura was instrumental in the strategic development and execution of several recruitment marketing campaigns designed to attract diverse, highly skilled talent to Bell. Her understanding of the digital landscape for tech and telecommunications organizations in regard to B2B sales and talent attraction is an indispensable asset. I would not hesitate to recommend Laura as she was collaborative, passionate, and eager to help all while supporting the digital needs of multiple different business streams.
― Christina minshull, CEO, The brand audit | ex-linkedin
Laura is one of those dream clients who is very collaborative, eager to learn & receptive to feedback. I’ve been very impressed with Laura’s ability to very quickly learn the LinkedIn platform, and best practices and effectively drive marketing success for Bell. Through social training sessions, she has worked her way to a LinkedIn Champion in a very short amount of time. She exemplifies a strong work ethic and always goes the extra mile for her company. With these attributes, I know she will have a great marketing career ahead!
― Sean Patterson, manager, HR strategy & communications, health canada
