Hi, I'm Laura, a social media and brand communicaitons leader.
― ABOUT ME
For over ten years, I’ve helped global brands build engaged audiences, streamline marketing operations, and drive growth through strategic social media and content marketing.
My expertise spans social strategy and content creation, end-to-end campaign execution, brand governance, and executive thought leadership across B2B SaaS, enterprise tech, and consumer landscapes.
― EXPERTISE
Brand & Content Strategy: Editorial Lifecycle, Executive Ghostwriting, Content Marketing, Multi-Channel Copywriting, Creative Direction
Marketing Operations and Governance: Tool Architecture and Onboarding (HeyOrca, Sprout Social), Approval Frameworks, Editorial Workflows, Cross-Functional Alignment
Digital and Audience Growth: Community Management, Performance Analytics, Social Media Strategy, Email Marketing (MailChimp), Event Coverage
Tools and Platforms: LinkedIn, Instagram, WordPress, Canva, Audacity, Headliner, Meltwater, Sprout Social
― PORTFOLIO
2021 Mental Health Report Card:
In December 2021, LifeSpeak commissioned a study about workplace mental health and how employers support employees. From that report, I created a social series of infographics, carousels, and static images using data from the study. I also led the creative direction and wrote the copy.
Click below to see the full post on LinkedIn:
Creating a Safe Space for LGTBQ2+ Workers -
A Conversation with Michael Bach:
The LifeSpeak Podcast is a monthly podcast hosted by the Director of Content at LifeSpeak. Each month, I edit a clip from the podcast using Audacity, create an audiogram in Headliner, and then write copy for the social post.
Click below to listen to the clip and hear the full post on LinkedIn:
At Home Smoke Spot:
I created the concept, shot the photo, and wrote the copy. This was part of an ongoing series I pitched after COVID-19 broke out to help keep some sense of normalcy in our audiences' feeds. If they couldn't go out to their normal "smoke spot" - why not create a smoke spot at home?
Click the image below to see the full post.
*Note, you must be 18+ to view the RIFF Instagram page
Is This Art?:
In late 2019, Italian artist Maurizio Cattelan duct-taped a banana to a wall and it sold for $120K USD. Social was full of conversations about this artwork so I adapted it for one of the brands I managed and created the below piece of content and wrote the accompanying copy. This piece had the most engagements in 2019 (I'd only been with Aphria for 2 months when I created this) with 2K+ impressions, 1.5K+ reach, and 260 interactions.
Click the image below to see the full post.
*Note, you must be 18+ to view the RIFF Instagram page.
The Last Place You Look:
I produced the photoshoot, supplied the items in the photo, and wrote the copy. We wanted to tease our new vapes in a fun and engaging way, so I pitched the idea of a "Where's Waldo" scenario without alluding to the childhood character, but playing off that idea.
Click the image below to see the full post.
*Note, you must be 18+ to view the Solei Instagram page
Sliding into the Summer:
During the first COVID summer, we worked to create a sense of levity on Solei's Instagram feed. I produced this fun video shoot of a 3.5g container of cannabis sliding into the frame and wrote the accompanying copy.
Click the image below to see the full post.
*Note, you must be 18+ to view the Solei Instagram page
Steve Carell on the Red Carpet at TIFF 2018:
Bell Canada was a sponsor of the 2018 TIFF Festival, and as the Social Media Manager, I was on site taking photos/videos for Bell's social feeds. I got up close and personal with Steve Carell for this photo and then wrote the copy in real time.
Click the image below to see the full post:
LifeSpeak
Aphria Inc.
Bell Canada
Bell Let's Talk:
In January 2019, I worked as the lead Community Manager in the "war room" on Bell Let's Talk Day. This included responding to as many tweets, comments, and posts that tagged the Bell Let's Talk account with #BellLetsTalk in real-time. I also taught and coached volunteer community managers (Bell employees who helped respond to social messages on Bell Let's Talk Day) on the best practices for community management. At the end of the day, I posted the below image (and wrote the accompanying copy) - we had accrued more than 145 million interactions.
Click the image to see the full post:
Breaking Free from Hustle Culture:
A LifeSpeak e-Book
In August 2022, I worked on an e-book that highlighted tips from LifeSpeak Experts on how to balance self-care with our busy lives. I coordinated the creation of a landing page with our LifeSpeak agency and wrote social copy that encouraged our audience to download the e-Book (upon submitting their contact information to use as potential leads).
Click the image below to see the full post:
TELUS Digital
Marketing Operations and Governance
At TELUS Digital, I design and manage the operational infrastructure for the Global Customer Marketing team's online presence. When the company underwent a major corporate rebranding, I led the cross-functional social transition and design identity refresh to protect brand continuity across all international channels.
Tool Onboarding and Workflow Management
To optimize global campaign performance, I audited, selected, and fully onboarded the organization's first enterprise social management tool (HeyOrca). I built the foundational approval matrix, internal editorial workflows, and data reporting structures from scratch, transforming how our global teams collaborate, govern, and execute organic strategy.
LifeSpeak's 18th Anniversary Infographic
In April 2022, LifeSpeak celebrated its 18th anniversary. To commemorate the occasion, I lead the creative direction of an infographic that highlighted some of the many milestones LifeSpeak had achieved in the past 18 years. I also wrote the social copy for each network.
Click the image below to see the full post on Twitter, and click here to see LinkedIn, Facebook, and Instagram: